vinz's blog

The Archive from Sean Dunne on Vimeo.

A polar bear’s life and death gets a Big Apple reinterpretation Joshua Harris.
Campaign for the Environmental Defense Fund. Agency : Ogilvy New York, USA.

music: stars of the lid

What starts as a lump of plastic slowly inflates into a giddy, shivering, gleeful mini polar bear – which then deflates back into a lump when the air runs out. Several different sites have commented upon how sad it is to watch it die over and over again. The parallels to the issues of climate change are as striking as a sledgehammer as one watches the figure of a polar bear melting out of its element.