vinz's blog

Nike unlocks into the hidden reaches of European cities.

Nike worked with AKQA to create the True City iPhone App, which is free for download on iTunes starting today. The app, equipped with geo-tagging features and full social media integration, gives users insight to the best parts of six European cities–London, Berlin, Amsterdam, Milan, Paris and Barcelona–through the eyes of local tastemakers. Each city has a group of designated contributors whose M.O. is to “Make the Hidden Invisible” for the app’s community. Civilian contributors are also invited to add their own finds, and the best will have the opportunity to become join the team of Nike insiders. The QR-code enabled app also gives users the chance to unlock additional Coded info in each city.

http://www.niketruecity.com/

personal note:

Cool to see the dutch media picking this one up.

This entry was posted on Thursday, January 21st, 2010 at 10:47 am and is filed under interactive, interface, iphone, motion, video, website. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.