One balloon and a couple of evenings after work — Dyson engineers show how inducement and entrainment works on the Air Multiplier™ fan. If you watch closely, the balloon is sucked into the airflow from behind and to the side of the fan; this is inducement and entrainment of the air.
Lots of experimentation with different sized balloons and other objects produced this video. And although edited to include our successful attempts, the video is made from completely genuine footage (and no, the balloon isnt attached to anything). Find out more at: www.dyson.com/fans
Disclaimer: This was created and executed by trained Dyson engineers under a controlled environment. Do not attempt to duplicate.
Abuku means bubble in japanese, and that’s the word behind this video from W+K Tokyo Lab, in which to emphasize the air (main quality of the product) they decided to create an aquarium inside the shoe.
Japanese Filmmaker Takayuki Akachi compiles a series of photographs documenting a girl, her travels over 50 countries in two years and how the single pair of denim she wears absorbs all the experiences of her adventure.
Takayuki Akachi Film Exhibition Tokyo
“The Time of World”
Professor Philip Zimbardo conveys how our individual perspectives of time affect our work, health and well-being. Time influences who we are as a person, how we view relationships and how we act in the world.
Digital production company Pirata London announced the launch of its new mobile division with this hilarious new timewaster, The Pirata Boat Race, in which you and your fellow captains try to outrow each other using your iPhones as oars.
A second series of reveal films created for AOL and Launched at the New Museum, NYC. Used for web video, mobile, digital campaigns and outdoor LED displays.
Commissioned – Wolff Olins NYC
Creative Direction – Matt Pyke at Universal Everything
Animation – Chris Perry at Universal Everything and Michael Merron at Analog studio
Sound – Simon Pyke at Freefarm
